Businesses Agree to Sponsor Future July 4 Celebrations

Fireworks at McIntire Park
Fireworks explode over the tree line between CHS and McIntire Park.

Gray Television and StellarOne have agreed to sponsor a local Independence Day event for the next two years, The Daily Progress reports. Gray Television—owner of ABC-16, CBS-19, and Fox-27—will organize and sponsor the event, while the bank will pay for the fireworks. It’s not clear from the coverage right now, but I gather that StellarOne has signed up for just a two-year hitch, but that Gray intends to continue overseeing the event indefinitely. If that’s true, this will end the limbo that the celebration has occupied for since the Jaycees stopped putting on the event, as they had for some years.

7 thoughts on “Businesses Agree to Sponsor Future July 4 Celebrations”

  1. Well, the Gray Television folks would be working anyway. But now they’re guaranteed to have something to cover.

  2. Gray Television—owner of ABC-16, CBS-19, and Fox-27—will organize and sponsor the event, while the bank will pay for the fireworks.

    Doesn’t “Sponsorship” involve the contribution of money?

    And since it’s a TV station sponsoring does that mean it will be televised next year?

  3. The plex is giving up unsold commercial time for their part of the deal, trading public service announcements for bank commercials. Gray essentially traded low value inventory for some good PR and got the bank to write the actual check.

    It’s not a bad move, unless they screw things up next July 4th.

  4. And the bank gets great publicity. I had totally forgotten that it was here. Of course, I’m sure they will be willing to accept contributions from the public. The more money from the public, the more say the public will have it the event.

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