Media General’s “Blue Ridge Outdoors” Look-Alike

Media General’s new Our Great Oudoors looks strikingly similar to Blue Ridge Outdoors, The Hook points out. A side-by-side comparison makes it all the more clear — same dimensions, same full-bleed photograph, similar logos (vertical color fade, white border), and similar sans serif typeface promoting the contents within. I do believe the legal term for those would be “substantial likelihood of confusion.”

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