The Hook has added an interesting new feature to their site — the “HookCast,” a weekly podcast describing the features in the latest issue of the paper. It’s a small thing, but a good idea.
The Roanoke Times is a nearby example of a paper that’s really good about taking advantage of new technologies. If I lived in Roanoke, I hope I’d be working for them.
An interesting thing about Roanoke. The Roanoke Times sees itself in competition with the CBS station, WDBJ-7, for the hunter of online news. Whenever I’m in that media market and watching television, both entities have ads directing people to their websites. And once they get there, there’s something to do that is unique to the online experience.