Somebody sent me the Nielsen numbers for the local news market for February 2008. I’ve got to provide the caveat up front that while I have no reason doubt these numbers, I’m not in a position to verify them, nor do I even know how I’d go about getting confirmation for them. (Stations like to keep these numbers close the vest.)
Morning News 6:00am-7:00am (Monday-Friday average total audience)
NBC29 – 16,282 viewers
CBS19 – 562 viewers
ABC16 – 193 viewers
Noon News 12:00pm-12:30pm (Monday-Friday average total audience)
NBC29 – 8,219 viewers
CBS19 – 956 viewers
Early Evening News 5:00pm-6:00pm (Monday-Friday average total audience)
NBC29 – 18,297 viewers
CBS19 – 1,028 viewers
Early Evening News 6:00pm-6:30pm (Monday-Friday average total audience)
NBC29 – 30,301 viewers
CBS19 – 1,468 viewers
ABC16 – 1,094 viewers (7:00pm-7:30pm)10pm News 10:00pm-10:30pm (Monday-Friday average total audience)
FOX27 – 1,787 viewers
CW19 – 958 viewersLate News 11:00pm-11:35pm (Monday-Friday average total audience)
NBC29 – 11,759 viewers
CBS19 – 1,661 viewers
ABC16 – 849 viewers
CBS-19 and ABC-16 have made some advances over 2005, the last time I saw any numbers, but it’s nothing to write home about. But Gray Television knew they had a hard row to hoe when they got started, so these figures may be well within reasonable expectations for the young stations.
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