In today’s Daily Progress, Brian McNeill’s stalks (and bags) that most elusive of prey: objective coverage of other local media outlets, in the form of analysis of the two corporations vying for domination of the local TV airwaves. NBC 29 continues to crush the competition, according to Nielsen ratings, bringing this great bit from Newplex general manager Roger Burchett:
“As far as we’re concerned, it’s a book of useless numbers,” said Burchett, though he admitted that if his stations overtake NBC29 he’ll “treat the Nielsen ratings like gospel.”
This is probably the best local media coverage of local media since Coy Barefoot’s study of NBC 29’s news content in C-Ville Weekly back in the late 90s. Not that there’s much competition; media doesn’t often cover media and, when it does, it’s often snarky.