Gray, WVIR Divide WB/UPN Spoils

The recent merger of second-rate networks WB and UPN, forming The CW Television Network, put Gray Television and WVIR head-to-head in fighting for the rights to an affiliation in this market. The word on the street is that the results are in, and WVIR has clearly come out on top.

WVIR (with one channel now, NBC 29) has won out, no doubt because of their market superiority to Gray’s offerings (CBS 19, ABC 16, Fox 27), and will broadcast The CW on one of their digital subchannels. (Useful only to the six of you with digital TVs.)

News Corp, no dopes they, realized that many markets featured both WB and UPN and have created My Network TV, a new network for those stations that don’t make the cut for The CW. Gray is settling for that.

The planned launch date for both new networks is September 5.

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