Hook’s Covers that Might Have Been

Hook CoverIn their first issue about last week’s elections, The Hook has provided a clever cover this week. Instead of having their usual one featured story, there are four potential covers pictured: one featuring Governor Elect Tim Kaine, one featuring Supervisor Elect David Slutzky, one featuring the elected school board, and one featuring Sen. Creigh Deeds. It had never really crossed my mind that they have to settle on one their one cover story will be, or that they might mock up multiple candidates each time. This approach provides a great look both at how the media can shape the news and how they do what they do.

2 Responses to “Hook’s Covers that Might Have Been”


  • Waldo wrote:

    This approach provides a great look both at how the media can shape the news and how they do what they do.

    I understand what you mean by “how they do what they do.

    But…

    I don’t really see how this is shaping the news. To me “shaping the news” implies having an agenda and trying to forward it.. via selective coverage of subjects/issues/topics… etc.

    And btw the phrase “how the media can shape the news” just has a rather sinister “Fair and Balenced” Fox News sort of sound to it.

    My 2 cents.

  • I don’t really see how this is shaping the news. To me “shaping the news” implies having an agenda and trying to forward it.. via selective coverage of subjects/issues/topics… etc.

    Well, sure. :) As a relatively passive consumer of news, I tend to figure that the front-page story is just the biggest thing that’s going on. The Hook makes two points with this cover: a) there’s a lot going on b) we help to shape what people perceive as the biggest thing going on by what we put on the cover.

    The Hook could have reasonably ignored the statewide race, and focused solely on the elected school board. Then many people, myself included, would perceive that to be the biggest story right now. Or they could have ignored the election, and written about the rash of burglaries, and then that would be perceived (by some) to be the most important thing going on.

    One of the great things about being a journalist, I speculate, is having the ability to influence what is important to people. That’s the whole point of exposés and consumer-help columns, to take injustices that would otherwise go unnoticed and make them important to people. That’s a big part of what makes journalism so cool.

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